Mumbai : In 2017, when Neel launched his page, he didn’t do it with any entrepreneurial ambitions. He just wanted to provide relief to people with his relatable and sarcastic content.
Born in the digital age, Neel was always interested in what was happening on the social media scene.
About a decade back, who would have thought that you could make a name and a living for yourself just by being sarcastic, that too online? Well, times have changed and so has interaction between people. A fine example of the changing times is Neel Shah, the man behind one of the fastest-growing pages on Instagram, the tongue-in-cheek page titled “Log Kya Sochenge”. The title means ‘what will people think!’
Whoever said ‘Data is the new currency’ obviously had Neel on his mind. This young man, just 20 years old, has achieved a dream career for himself by being sarcastic and making it a part of his CV. Neel is the CEO-Founder of the LKS Marketing. His Instagram page on Indian memes, ‘Log Kya Sochenge’ (LKS), enjoys a fan following of 3.6 million active users. The Surat-born digital marketing sensation is widely popular on social media and his fans adore him for his appealing content as well as digital marketing skills.
Born in the digital age, Neel was always interested in what was happening on the social media scene. He continued to study the trends and evolution of the digital market, right since his student days. In 2017, when he launched his page ‘LKS’, he didn’t do it with any entrepreneurial ambitions. He just wanted to provide relief to people with his ‘relatable and sarcastic content.’ This page on Instagram is driven by its content that is high on entertainment. No wonder, its audience is growing by leaps and bounds. Neel posts memes on trending topics as well as student life. Working with relatable topics means his content is well-received by people of all age-groups online.
Besides, Neel also runs social media campaigns for TikTok, HelloApp, AamAadmiParty, Likee, etc. A majority of his audience on Instagram is between 18 and 25 years, which also includes social media stars like Hiba Nawab and Gaurav Wadhwa.